Evaluation Criteria for Pay Per Click Management
Pay per click is one of the fasting growing forms of advertising on the internet. However, popularity also means many players in the field. You will find a great number of companies offering pay per click management services but there are only very few who are capable of delivering what they promise.
A good pay per click management firm is one who is able to understand not only its clients, but also the nature of the internet. Where should a message appear? How long should it appear for? These considerations are just the tip of the iceberg.
With the purpose of finding out the best pay per click management firms in the industry, topseos has designed an evaluation criterion. We will get in touch with at least three clients of these firms to get information about their performance and services.
A few of the questions that we may ask clients of these pay per click management firms are:
General Queries:
• What type of needs analysis was conducted before work initiated?
• What type of a ROI were you anticipating, what was achieved and in what time frame?
• What would be 3 things you would change about your experience?
• What was your total investment?
• Rate your overall experience (1-10; 10 being the highest).
Project Specific Queries :
• How is your PPC campaign monitored actively and how are the bid adjustments made?
• How were your click-through rates improved?
• What techniques were utilized to lower the cost per conversion?
• Are the PPC campaign reports useful and easy to understand?
• By what % have you increased your PPC budget and over what time?
