Evaluation Criteria for Social Media Optimization
The internet has always been a great place for people to come together and that is precisely the feature of the net that social media optimization takes advantage of. Though SEO remains one of the main ways in which websites can make their presence felt, SMO has also proven to be a great way to increase visibility.
A good social media optimization firm is one that gives you results in terms of visibility and understands the various techniques that go into making your brand name more accessible to net browsers.
topseos has designed an evaluation system to identify the leading social media optimization firms. Part of the process includes asking at least three clients of these firms for feedback about their performance and services.
A few questions we may ask clients of these firms are:
General Queries:
• What type of needs analysis was conducted before work initiated?
• What type of a ROI were you anticipating, what was achieved and in what time frame?
• What would be 3 things you would change about your experience?
• What was your total investment?
• Rate your overall experience (1-10; 10 being the highest).
Project Specific Queries:
• What analysis went into your website before the decision to implement social media optimization techniques to your website was determined?
• How were your SMO tactics chosen?
• What types of social media optimization techniques has your agency implemented on your project?
• What was the process of implementation of those techniques? Did you implement them all and launch all at the same time or was it implement a technique, roll it out, and then evaluate it, then go on to the next one?
• What has been the impact to your conversion rates from the implementation of SMO techniques?
