Evaluation Criteria for Reputation Management
Managing the image and reputation of a brand has become increasingly important as clients become more aware and things are a lot more out in the open than before. Through good reputation management you can try to ensure that your brand name is seen in a positive light by its various audiences.
Proper reputation management will ensure that a problem within the firm does not escalate into a crisis and that good relations are maintained with clients at all times.
topseos has designed an evaluation system that sieves out the leading reputation management firms in the industry. Part of the assessment process includes gathering feedback from at least three of the firm’s clients.
A few of the questions that we may ask clients of these firms are:
• What type of needs analysis was conducted before work initiated?
• What type of a ROI were you anticipating, what was achieved and in what time frame?
• What would be 3 things you would change about your experience?
• What was your total investment?
• Rate your overall experience (1-10; 10 being the highest).
Project Specific Queries:
• How were your organizational goals aligned with the reputation management activities?
• What activities are put into place to enhance your online relations?
• How are reputation management activities reported and documented?
• How are results of the reputation management activities measured?
• Do you have any negative remarks that are unresolved to your favor online?
