Evaluation Criteria for Link Popularity Services
When it comes to link popularity, it is not just about the number of links you are featuring on your site. Of course, the population of links on your site is important but it is just as important that you have sites that are of quality.
What eventually makes a good link popularity strategy is a fine balance between quantity and quality. This, however, is where many firms falter.
At topseos, we have in place a well thought out evaluation criteria to gauge how good a link popularity agency is. We gather feedback from at least three clients of these firms to gain a better understanding of their performance and effectiveness.
A few questions that we may ask clients of link popularity firms in the course of our evaluation process are:
General Queries:
• What type of needs analysis was conducted before work initiated?
• What type of a ROI were you anticipating, what was achieved and in what time frame?
• What would be 3 things you would change about your experience?
• What was your total investment?
• Rate your overall experience (1-10; 10 being the highest).
Project Specific Queries:
• What is the average quantity and quality (page rank) of incoming links achieved to date?
• What activities have been put into place to seek out new links?
• How is the link popularity campaign being measured for success?
• Are there any link popularity software applications put into place? If so, which ones?
• How many keywords and which keywords are being targeted in your link popularity campaigns?
