Evaluation Criteria for Press Release Distribution
Press releases are an interesting and effective way of conveying messages about your company to the rest of the industry and other relevant audiences. One of the many advantages of press releases is the level of credibility that it enjoys. This means that messages conveyed through this medium get accepted more easily than certain other promotional methods.
There are a number of different ways of distributing press releases and at the end of the day, what differentiates a good press release distribution firm are the results that it is able to achieve.
An in depth evaluation process helps up sieve out the leading press release distribution firms from the others. Part of our evaluation includes asking at least three of their clients for feedback about performance and services.
Here are a few questions that we may ask clients of these firms as part of our evaluation process:
General Queries:
• What type of needs analysis was conducted before work initiated?
• What type of a ROI were you anticipating, what was achieved and in what time frame?
• What would be 3 things you would change about your experience?
• What was your total investment?
• Rate your overall experience (1-10; 10 being the highest).
Project Specific Queries:
• How many of your press releases were read?
• How many conversions can you attribute to your press releases?
• How was the effectiveness and reach of your press release measured?
• How long did it take before your press release was picked up by Google News, Yahoo News, and the like?
• How big of a distribution network were you able to tap into for your requirement? How many journalists were available to send your release to?
