Evaluation Criteria for Click Fraud Monitoring
Most of us know that not all is always well on the internet. Unfortunately, there are deceptions that happen online and it is essential that companies are aware of these. Companies who are involved in pay per click activities usually find themselves concerned about click fraud and their only reassurance is a quality click fraud monitoring system.
The essence of click fraud monitoring is being able to identify the difference between relevant and fraudulent clicks. As important as it is to sift out fake clicks, it is just as important that you do not do away with genuine clicks. This can be done best with a superior click fraud monitoring campaign.
The evaluation system that we have put into place is designed specifically to identify topnotch click fraud monitoring software. Various questions are directed towards at least three users of the software we are assessing to gauge their performance.
General Queries:
• What type of needs analysis was conducted before work initiated?
• What type of a ROI were you anticipating, what was achieved and in what time frame?
• What would be 3 things you would change about your experience?
• What was your total investment?
• Rate your overall experience (1-10; 10 being the highest).
Project Specific Queries:
• How is click fraud monitored for a PPC campaign?
• How does the software enable you to “fully optimize” your campaign spend?
• What level of click fraud have you been able to decrease by and in what time period?
• What type of cost recovery assistance does the software offer in assisting you with getting a refund for undesired clicks?
• Does the software advise you of “missing clicks”, clicks you paid for, but never arrived at your site?
