Evaluation Criteria for Email Marketing
Over the past few years, Email has perhaps been one of the most popular forms of communication, be if offline or online. Its many benefits, including accessibility, convenience, timeliness and cost effectiveness, have played a huge role in making it such a widely used technology.
A number of companies engage in Email marketing campaigns but very few are able to reap its total benefits. The reason for this being that the results of an email marketing campaign are closely related to the quality of the activities itself. A good email marketing software is one that is able to do a good job with the content and distribution and also make sure that it is communicated to the right person in the right way at the right time.
We rank email marketing software based on our evaluation criteria specially designed to assess these packages. At least three users will be contacted for feedback to better understand performance of the software.
A few questions that we may ask clients of Email marketing firms that we are evaluating might be:
General Queries:
• What type of needs analysis was conducted before work initiated?
• What type of a ROI were you anticipating, what was achieved and in what time frame?
• What would be 3 things you would change about your experience?
• What was your total investment?
• Rate your overall experience (1-10; 10 being the highest).
Project Specific Queries:
• How much time did it take to set up your campaign?
• Does the software support conversion tracking and click through tracking?
• Does the software enable you to add custom demographic fields?
• Does the software require opt-in?
• What type of metrics do the campaign reports cover?
• How much support and how readily was it available after the purchase was made?
