Website Marketing Services

Evaluation Criteria

Evaluation Criteria for Training Programs

With the internet marketing field being such a dynamic space it becomes very important that those who are working in related firms keep up with the constant changes. One of the best ways to make sure internet marketers are abreast with the technologies and changes is through training programs.

As any training program goes, internet marketing related training too has to have a strong focus on the end result. The success of a training company can really be gauged when the trainees go out of the classroom and start performing in the real world. A good training company is one who has technical knowledge but is also able to transfer that knowledge in an effective manner.

topseos aims to rank the best training program firms through an extensive evaluation process. During the course of the evaluation, we will be studying the various facets of the firms and the services they provide to better understand their overall performance by getting feedback from at least three of the firm’s clients.

A few questions we may ask clients of a training program firm would be:

General Queries:

•    What type of needs analysis was conducted before work initiated?
•    What type of a ROI were you anticipating, what was achieved and in what time frame?
•    What would be 3 things you would change about your experience?
•    What was your total investment?
•    Rate your overall experience (1-10; 10 being the highest).

Project Specific Queries:

•    Did the training program tackle relevant issues?
•    Is there a noticeable change in your skill set after having attended the training program? If so, what do you now excel at?
•    What was the most complex / challenging technical aspect that the training covered?
•    Were any post-training services provided? If so, for how long?
•    Was any kind of evaluation was conducted to gauge trainee comprehension?

 

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