Evaluation Criteria for Local Search
As the world becomes a smaller place, the worldwide web is being used more and more in customized and localized ways. Many websites and search engines find that their visitors are looking for results that are specific to their geographical area.
A good local search firm should be able to deliver specific results to their clients. This means having an in depth understanding searcher profiles and knowing what it is that different kinds of searchers are looking for. At the end of the day, it is important that you get results that are specific to your needs.
An evaluation system designed specially for local search identifies the leading firms in the industry. Part of our evaluation process is asking at least three of the firm’s clients for feedback on their performance and services.
A few questions that we may ask clients of these firms are:
General Queries:
• What type of needs analysis was conducted before work initiated?
• What type of a ROI were you anticipating, what was achieved and in what time frame?
• What would be 3 things you would change about your experience?
• What was your total investment?
• Rate your overall experience (1-10; 10 being the highest).
Project Specific Queries :
• How big is your “local” area?
• How many visitors do you attract daily from your “local” area?
• What techniques were implemented by the agency to get you maximum coverage for your regional target market?
• How do you measure the success of your local search campaign?
• What are the next set of unique local search techniques your agency advises you to implement?
