Evaluation Criteria for Mobile Optimization
‘Mobile’ is the hot word making its rounds on and offline. Because everything is becoming smaller and portable, online marketers have also decided to use this technology to their advantage.
By optimizing your site to mobile phones you are increasing the accessibility of your site. Now visitors can log on to your site even when they do not have direct access to a computer. And a good mobile optimization firm should make the transition from computer to mobile phone smooth.
An in depth evaluation process sieves out the leading mobile optimization firms in the industry. We will be asking at least three clients of these firms to share their experiences with us to gauge the true effectives of what they have to offer.
A few questions we may ask clients of these firms are:
General Queries:
• What type of needs analysis was conducted before work initiated?
• What type of a ROI were you anticipating, what was achieved and in what time frame?
• What would be 3 things you would change about your experience?
• What was your total investment?
• Rate your overall experience (1-10; 10 being the highest).
Project Specific Queries:
• Do you have a separate domain for your mobile site?
• How is the mobiles site integrated with the general website?
• How have you ensured that your mobile site is user friendly?
• What are the load times for your mobile site?
• What keywords does your mobile site currently rank for and how much daily traffic does it attract?
