Evaluation Criteria for Virtual Spokesperson
A virtual spokesperson is a great way to make the most of audio and video technology that is available online. As a visitor comes to your site, having a virtual spokesperson guide them through the site is a good way of keeping them, both, interested and informed.
A good virtual spokesperson should be able to convey all the information that a visitor will require in a coherent and interesting manner. At the same time, he or she should not feel like the spokesperson is intruding into the visitors’ space.
topseos sieves out the leading virtual spokesperson firms through a meticulous evaluation process. As part of our assessment we will ask at least three clients of the firm for feedback about their performance.
A few questions we may ask clients of these firms are:
General Queries:
• What type of needs analysis was conducted before work initiated?
• What type of a ROI were you anticipating, what was achieved and in what time frame?
• What would be 3 things you would change about your experience?
• What was your total investment?
• Rate your overall experience (1-10; 10 being the highest).
Project Specific Queries:
• How quickly was the shoot scheduled after a script was developed?
• What level of details did the agency go into with you on attire, tone, personality required of the virtual spokesperson before shooting?
• How open was the firm to modifications to the shoot after it was shot?
• Were animation components (flash) added to the shoot; how creative was the firm in generating ideas on their own?
• Did the implementation of the virtual spokesperson result in an increase of conversions? By how much?
