Evaluation Criteria for Site Audit
In any industry, an audit is one of the best ways of establishing the overall quality of a website. A site audit will give you a clear picture of the actual value of the content that you have on your website.
The key elements that a site audit firm should be able to determine is the effectiveness of a site, including search-effectiveness for sites that give importance to search engine optimization.
topseos has designed an evaluation system specifically to identify the leading site audit firms in the industry. Part of this process includes gathering feedback from at least 3 clients who have worked with these firms to find out more about their performance and the effectiveness of their services.
A few questions we may ask clients of these firms include:
General Queries:
• How is client satisfaction measured?
• To what extent are services customized to the client's needs?
• What improvements does the staff need?
• Does the pricing match up to the services received?
• Are you satisfied with the overall services?
Project Specific Queries :
• Who were the audit panel made up of?
• How many rounds of audits were conducted and what did each round involve?
• How were results of the audit presented to you?
• Has a follow up audit been scheduled? If so, when is it?
• What industry standards did the audit comply with?
