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8 Obstacles That Ad-Supported E-Publishing Must Overcome
Sean Carton, November 30, -0001
That is, if publishers can get their heads out of their collective nether regions. Instead, they must be creative with their business models and push for a few technological changes.But I'm getting ahead of myself. Allow me to back up a bit.If you've ever sat down to read a magazine on a tablet, you....
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Jan 31, 2012
With the figures he’s seeing, it’s hard to disagree with him.According to Goldman, 7% of all online sales Kenshoo saw over the holidays came from a tablet, and “Of the sales transactions completed via mobile, over 83% of the revenue was driven through tablets, and overall tablet conversion.......
Jan 31, 2012
Often by just raising click-through rates, you might not be raising your conversion rate. You can even decrease your conversion rates with ads. However, we’re going to focus on raising click-through rates regardless of how it affects other metrics.As always, you should be testing this for yourself.......
Jan 31, 2012
Analytics also means audience measurement via surveys and panel-based analytics as part of a site-ranking methodology. Whatever its latest form, analytics only helps when integrated into the creative and decision-making processes of the organization.Too often analytics itself works in a small building.......
Jan 30, 2012
I was working for a telecommunications company that offered a Voice over IP solution (VoIP) and I was part of the team that tracked banner placements on websites like Excite, Yahoo, and AltaVista. I will never forget the cartoonish banner that consistently beat out every other banner ever produced. It.......
Jan 22, 2012
Advertisers can now target mobile devices that are using WiFi, as well as target what type of OS the mobile phone has.Mobile users are taking the internet by storm. Mobile users are becoming a large portion of several combines advertising budget. With recent updates in mobile and Google now crawling.......
Jan 21, 2012
First, Google's changing its search engine results page (SERP) as a way to get higher adoption rates on Plus, in particular, providing incentives for thought leaders in every industry and businesses to remain active and engaged in Plus with the hope that they might get into the SERP. Secondly, Google.......
Jan 17, 2012
Sometimes we're right, sometimes we're wrong. Most often, we're a bit of both - we highlight a key trend, but we don't truly know where that trend is going or where it will ultimately end up.For example, almost exactly seven months ago, I wrote a column called "The Convergence of Search and Social,".......
Jan 16, 2012
Google made the link building algorithm popular in the late 1990s and early 2000s. It was a revolution in its time because it provided search engines with a method for identifying the most important web pages for a given topic. However, as has been well documented, spammers have assaulted the algorithm.......
Jan 14, 2012
The bottom line has always been what I wrote in one of my first columns in 2001: to achieve your goals, customers must first achieve their goals.Over the years, my brother and business partner Jeffrey and I have tried to explain fairly complex ideas and tools like personas, web analytics, social commerce,.......
Jan 13, 2012
I could pepper you with statistics like:* Mobile phones are now the main source of Internet access for one-quarter of smartphone users (Pew Internet & American Life Project)* The number of mobile m-commerce shoppers will nearly triple by 2015 (eMarketer)* There are nearly a million apps available.......
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