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Not Using Long-tail Keywords? Long-tail keywords are a god-send to anybody who uses search engines for traffic. This goes for both paid traffic and organic traffic. A long-tail keyword is a key term that's more than three words long.

Examples would be...

* Orlando plumbing specialists
* Family doctor in Chicago
* Remodeling companies near Houston

OR chiropractor in New York, Chinese restaurant in Texas, Salsa dancing classes in Seattle. Since you're probably a localized business, focus on keywords that use your city name. This way you're guaranteed to find people who are in your area looking for your services.

Use this tool to search for keywords that have a good number of searches every month - https://adwords.google.com/select/KeywordToolExternal

If you spot anything with more than 400 searches per month, you'd better be bidding on that keyword. The reason to use these keywords is simple - most businesses aren't. They still get a lot of traffic, but people just don't know any better. They are extremely easy to optimize for, and they are much cheaper than the shorter terms if you're using PPC.

To find Long tail keywords, you really need to put yourself in your prospect's shoes. You want to know what they are typing when searching for your product by standing on the other side of the fence. Also long tail keywords usually signals prospect's buying intentions. Think about it...the reason why the prospect has gone through the effort to type in long phrase instead of 'root' keyword most probably means they are searching seriously and know what they are looking for.

About The Author:

Article by Alex Caan. Did you like this article? Then I'd like to offer you my Free Report that reveals the new online money making system. Just the first tip in this report can put $1,000 in your pocket in the next 60 days. Grab your Free Copy here: http://youronlinecashempire.com/ Article Source: http://EzineArticles.com/?expert=Alex_Caan