Posted by: ClickThrough Marketing Ltd., Jan 08, 2009
An analyst at research firm eMarketer has suggested that spending on search marketing will grow as the recession forces businesses to look to the most cost-effective strategies....
According to David Hallerman, the accountability and measurability of pay per click services and natural optimisation will also help the sector to continue its double-digit growth over the next five years.
"In order to survive, companies have to maintain an online presence. Search is an essential tool for driving traffic to the company's site," he commented.
Mr Hallerman added that the sheer number of organisation turning to search campaigns will provide additional impetus for growth within the industry as spending on other platforms such as display ads continues to contract.
A fifth of all UK advertising spending currently goes online, according to Ofcom.
This is compared with 13 per cent of US advertising spending taking place on the internet, the communications regulator noted.
ClickThrough is an international Search Engine Marketing consultancy formed by a team of marketing professionals and search marketing experts. Our company offers proven best practice search marketing services to help businesses reach new customers within the online market place.
Recommended vendors for:
Monitor and stay informed on the areas that interest you based on your choice of query or topic.
Search Engine Optimisation
Ethical Search Engine Optimization
Search Engine Optimisation
Increase Visibility Inc.
Search Engine Optimists
Web.com Search Agency
The Leading Full Service Internet Marketing Firm
SEO Moves
Free SEO Analysis
Online Video Spokesperson
Organic Optimization
An Innovation in Marketing
Miami SEO
Search Engine Optimization
Search Engine Positioning Services
Internet Marketing Agency
Internet Marketing Company
The Arte and Science of Search Engine Optimization
Bruce Clay, Inc.
Experts in the science of SEO
The World's Most Experienced Integrated Marketing
Search Engine Optimisation
Search Marketing Agency