Case Study Summary new

ChristianSteven Software is a highly successful developer of Business Intelligence
& Business Process Automation software. Working with all types of organisations from sole traders to large corporates, their tailor-made services bring new levels of automation, reporting and business intelligence to their clients businesses. Acknowledging that over 90% of their business originates from the Internet, ChristianSteven Software originally contracted Impact Media to work on their underperforming Pay per Click campaign. Impact Media worked continuously on the Pay per Click Campaign targeting the correct keywords, with well placed and written ads, resulting in less clicks....

Description:

About ChristianSteven Software

Market leaders within their industry, ChristianSteven Software are the foremost
developers of Business Intelligence & Business Process Automation software in
the world today.

With their breadth of functionality, their ability to integrate with many systems
and the additional business automation functionalities, ChristianSteven
Software’s products are unique with flexible, intuitive interfaces and rich
functionality to match.

Project Background

With their old  Pay per Click Campaign showing a  high level of impressions and
clicks  yet low conversions, ChristianSteven Software established the need to
work with search specialists to fully realise the potential of Google AdWords.

Objectives

•  Increase unit sales
•  Lower conversion costs
•  Increase product awareness
•  Increase brand awareness
 
Strategy

Whilst there was already an existing Google AdWords account running, Impact
Media started the project by conducting fresh keyword research into search
phrases based on ChristianSteven Software’s products. With this research and a
thorough investigation into the current Google AdWords campaigns, Impact
Media concluded that the greatest method to establishing a highly effective
operation was to completely revamp the Ad Groups, Ad Text and keyword list.
With the knowledge gained by the keyword research, Impact Media created
targeted Ad Text which articulate the ChristianSteven Software message, whilst
being accurate and eye catching.

Working from this, Impact Media researched an extensive list of negative keywords to ensure that whilst we targeted the correct searches, we were also preventing the ads being showed for the incorrect ones. Top Level Results ChristianSteven Software has seen amazing results since the optimised AdWords campaign was launched. The number of impressions the ads received were reduced by over 15 million, clicks reduced by nearly 15 thousand, yet conversions increased by 600%. Conversion Rate has jumped from 0.07% to over 10% whilst spend was reduced.

All these results lead from a highly intuitive campaign with relevant Ad Text and
accurate keywords.

Whilst continuing to work on ChristianSteven Software Google AdWords activity,
Impact Media has also been chosen to optimise their website for natural search
listings.  We look forward to continuing a very successful relationship.