Wharton School Publishing, March 11, 2010
Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and....
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Pages:
272
Publisher:
Wiley
Date of Publishing:
July, 2010
Author: Jim Kukral
(0)
Description:
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online.....
Pages:
164
Publisher:
Morgan James Publishing
Date of Publishing:
June, 2010
Author: Simon Leung
(0)
Description:
Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world's number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book. Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.....
Pages:
256
Publisher:
Portfolio Hardcover
Date of Publishing:
June, 2010
Author: Amber MacArthur
(0)
Description:
Amber Mac wants to be your friend. She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for success, she'll tell you she's just trying to be a good friend. When it comes to social media-whether it's Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In this compact yet thorough guide, Mac shows you how to effectively harness the online world to grow your business. The secret: think of your audience as your friends and then treat them that way.....
Pages:
262
Publisher:
Morgan James Publishing
Date of Publishing:
June, 2010
Author: Joel Comm
(0)
Description:
Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat.....
Pages:
320
Publisher:
Que
Date of Publishing:
May, 2010
Author: Michael Miller
(0)
Description:
....
Pages:
160
Publisher:
Morgan James Publishing
Date of Publishing:
May, 2010
Author: John Chow
(0)
Description:
Blogs. They may have once been the realm of personal online diaries, but blogs have quickly become just as legitimate and influential as mainstream newspapers and magazines. Did you know that you can make a very healthy income from blogging? Do you want to make five figures every month? I can show you how. My name is John Chow and my personal blog consistently makes over $40,000 a month. In this book, I describe exactly how I went from earning $0 to over $40,000 a month from just a couple of hours each day. I'll walk you through the process, step by step, uncovering all the secrets that other pro bloggers are too afraid to tell you. What are you waiting for? Get out of the rat race and into the blogosphere!....
Pages:
160
Publisher:
Kogan Page
Date of Publishing:
November, 2010
Author: Cresta Norris
(0)
Description:
....
Pages:
160
Publisher:
Kogan Page
Date of Publishing:
October, 2010
Author: Neil Richardson
(0)
Description:
Written for marketing practitioners who need to bring themselves up to speed on mobile marketing, this book explains the benefits of mobile marketing and its links with other forms of digital marketing.....
Pages:
160
Publisher:
Kogan Page
Date of Publishing:
October, 2010
Author: Neil Richardson, Ruth Gosnay, ...
(0)
Description:
....
Pages:
160
Publisher:
Kogan Page
Date of Publishing:
October, 2010
Author: Mark Harnett, Cresta Norris
(0)
Description:
....
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