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Pages:
240

Publisher:
Nicholas Brealey Publishing

Date of Publishing:
May, 2008

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There

Author: David Viney

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Written in a clear, non-technical, style by a leading expert in SEO (search engine optimization), GTTTOG explains techniques and strategies proven to return higher search engine rankings and sales. It addresses all aspects of search engine marketing and includes an assessment of the impact of Web 2.0 on Internet search strategies.....

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Pages:
296

Publisher:
Visual

Date of Publishing:
April, 2008

Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Visual Blueprint)

Author: Kristopher B. Jones

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Description:
From the Back Cover Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:  Analyzing your competition Researching and analyzing keywords Developing your link building skills Setting up blogs and communities Using Google Analytics Networking with Facebook® and MySpace Boosting traffic with Digg and StumbleUpon Setting up pay-per-click campaigns Discovering ways to monetize Web traffic Installing valuable SEO plug-ins Extra Apply....

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Pages:
202 k

Publisher:
Amazon Digital Services

Date of Publishing:
November, 2008

FaceBooking Craze For Internet Marketers! (Kindle Edition)

Author: R. Delbis

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FaceBook is a social networking site that came quietly into the Internet scene in early 2004 and at that time, it was geared towards college students only. Friends and 'soon to be' friends can be located with their email, by region or city, by profession, by their school, or numerous other options. Once a person has joined your circle of friends, you can interact with them by sending them messages or leaving notes on their profile, which is essentially called 'writing on one's wall'. A lot has changed in 4 years and now anyone over the age of 13 can open a free account at FaceBook and start interacting with others. Today, there are more than 80 million people using FaceBook. Since FaceBook has become open to non-college students, some of the....

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Pages:
95 kb

Publisher:
Amazon Digital Services

Date of Publishing:
November, 2008

Affiliate Marketers Handbook (Kindle Edition)

Author: Wesley Beck

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1. If you do a one-time job, sale or perform a contract, you get paid once and the income stops there.  2. If you do a normal 9 to 5 job, you will continue to get paid as long you continue to work for your employer—often called a linear income. This is the type of income that the majority of workers “enjoy.” Even if you are a neurosurgeon, lawyer or engineer, you are only paid as long as you continue working. You stop working and the bank account dwindles.  3. The third type of income is the recurring income where you are paid even after you have stopped working. For example, you wrote a book and as long as your book continues to sell, you will continue to receive royalty income for a work done once.  Majority of rich and affluent....

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Pages:
192

Publisher:
New Riders Press

Date of Publishing:
December, 2008

SocialCorp: Social Media Goes Corporate (Voices That Matter)

Author: Joel Postman

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Description:
This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape,....

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Pages:
550

Publisher:
Prentice Hall

Date of Publishing:
August, 2006

Internet Marketing: Strategy, Implementation and Practice

Author: Dave Chaffey, Richard Mayer, Fiona Ellis

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The AUTHORs have been highly successful in showing that they not only understand the relevant academic literature but are also familiar with the complexities of real life experienced by many practitioners. Dr Ahmad Jamal, Cardiff Business School Comprehensive, up-to-date and practical in focus.  Dr Lisa Harris, Brunel University Internet Marketing: Strategy, Implementation and Practice, Third EDITION provides a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of Internet marketing - environment analysis, strategy development, and digital marketing campaign-planning and execution.  The book is based on emerging academic models and examples of best practice from leading....

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Pages:
216

Publisher:
Maximum Press

Date of Publishing:
March, 2006

3G Marketing on the Internet: Third Generation Internet Marketing Strategies ...

Author: Susan Sweeney, Ed Dorey, Andy MacLellan

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Description:
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company\'s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive....

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Pages:
432

Publisher:
Maximum Press

Date of Publishing:
July, 2008

101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing ...

Author: Susan Sweeney

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Description:
The key to a web site\'s success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the site. This resource will prove invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking the skills needed to make a web site successful.....

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Pages:
272

Publisher:
Idea Group Inc (IGI)

Date of Publishing:
February, 2001

Internet Marketing Research: Theory and Practice

Author: Ook Lee

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Description:
This book deals with the timely topic of Internet marketing research. Internet marketing has become an important aspect of e-commerce, and various concepts/strategies were implemented to support marketing on the net. However, discovering what\'s really working or not in Internet marketing requires a whole new approach of quantitative/empirical methods. Internet Marketing Research: Theory and Practice presents a collection that provides the rigorous tests of Internet marketing phenomenon.....

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Pages:
656

Publisher:
South-Western College Pub

Date of Publishing:
November, 2006

Internet Marketing and e-Commerce

Author: Ward Hanson

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Description:
Are you looking to succeed in the ever changing world of marketing? With INTERNET MARKETING & e-COMMERCE you will find the tools you need. This innovative text show you how to use the Internet to both create value for the customer and profit for your company.....

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