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Mastering Online Marketing

Author: Mitch Meyerson

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Pages: 288

Publisher: Entrepreneur Press

Date of Publishing: 29 Aug, 2008

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Book Summary:

Synopsis

This book offers a proven 12-step program for e-commerce success. Learn to avoid the number 1 problem that plagues most online businesses - an under-performing website. Forgoing get-rich-quick hype for best practices and solid marketing principles, two worldclass online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Featuring current technology - including Web 2.0 innovations, web automation strategies to generate passive income, web conferencing, podcasts, blogging and more - this comprehensive manual puts website owners on the road to profitability.

Description:

Proven 12-step program for e-commerce success

Learn to avoid the #1 problem that plagues most online businesses—an under-performing website. Forgoing get-rich-quick hype for best practices and solid marketing principles, two worldclass online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Featuring current technology—including Web 2.0 innovations,web automation strategies to generate passive income,web conferencing, podcasts, blogging and more—this comprehensive manual puts website owners on the road to profitability.


About The Author : Mitch Meyerson

Mitch Meyerson has been a visionary and bestselling author and consultant for more than 20 years. He created the much acclaimed Guerrilla Marketing Coaching Program as well as other landmark internet programs including the Product Factory and Online Web Traffic School.

Mary Eule Scarborough is a former Fortune 500 marketing executive and independent marketing consultant. As the founder of two successful small businesses, she holds unique insight into the marketing challenges entrepreneurs face.

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