Search Engine Marketing Book
Book Summary:
Written for marketing practitioners who need to bring themselves up to speed on mobile marketing, this book explains the benefits of mobile marketing and its links with other forms of digital marketing.
Description:
It tackles myths relating to mobile commerce, looks at using mobile communication in conjunction with other marketing activities, and explains how mobile commerce can add value for customers. It gives examples of B2C and B2B Twitter mobile campaigns, shows how mobile communications can be used for research, and examines sustainability and ethical behavior in mobile commerce.
About The Author : Neil Richardson
Neil Richardson teaches PR and marketing at Leeds Business School in the UK. He has a vast amount of managerial experience in marketing, sales and customer service.
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