Search Engine Marketing Book

Virtually Free Marketing: Harnessing the Power of the Web for Your Small Business

Author: Phil R. Holden

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Pages: 272

Publisher: A&C Black

Date of Publishing: 01 Jul, 2009

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Book Summary:

This book covers essential issues such as: understanding marketing and the "new" Internet, starting a blog, creating your own website, social networking, and tapping into free or inexpensive sources of help online. Accessible, practical, and very effective, Virtually Free Marketing is a must-read, whether you're running a small company, club, nonprofit organization, or social enterprise.

Description:
This book covers essential issues such as: understanding marketing and the "new" Internet, starting a blog, creating your own website, social networking, and tapping into free or inexpensive sources of help online. Accessible, practical, and very effective, Virtually Free Marketing is a must-read, whether you're running a small company, club, nonprofit organization, or social enterprise.

About The Author : Phil R. Holden

Philip Holden is the co-author of Marketing and PR on a Shoestring. Philip is programme director for the MA in Marketing Communications at the University of Greenwich, London, and devised the marketing component of their MBA in small business management.