Book Summary:

Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that\'s so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using these tools to start to building word of mouth quick and easy.

Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to "listen" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided, as well.

Description:
If your website is your business, then your social media is your customer service. Social media can help small businesses remain top-of-mind with their customer base, reach potential new customers, and provide valuable feedback. How\'s it done? It\'s easier than you may think.

About The Author : Sterling Lentz, Steve O\'Leary, Kim Sheehan

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