Book Summary:

Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks.

Description:
By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.

About The Author : Susan Sweeney

Susan Sweeney, C.A., is president of Connex Network, Inc., an international Internet marketing and consulting firm. She is the bestselling author of 101 Internet Businesses You Can Start from Home and The e-Business Formula for Success. She lives in Bedford, Nova Scotia. Andy MacLellan is a partner of VERB Interactive, Inc., an Internet marketing consulting and Web services firm specializing in delivering targeted solutions to travel and tourism industry clients around the globe. Edward Dorey is also a partner of VERB Interactive, Inc., with years of experience conducting competitive research, designing website architectures, and developing targeted Internet marketing strategies.