Change in Rank
As we evaluate companies providing landing page optimization solutions in Canada one of our first approaches is how a competing vendor performs an analysis of the existing website. During our evaluation we strive to determine which vendors spend the most time and pay the most attention to detail when analyzing the current functionality, marketability, and performance of a sales-facing business website.
The internal processes and strategies of a landing page optimization company for developing a strategy is also an area of our analysis. We ensure the companies we recommend are producing comprehensive strategies which take into consideration all aspects of the project prior to testing a website and adding new features or functions. The vendors we recommend have shown their ability to create truly intricate strategies.
The methods used to implement new features, landing pages, forms, and other aspects of conversion optimization are also taken into consideration. A solid plan for implementation should require little input from the client and should not take an extensive amount of time to ensure proper implementation. We also analyze whether the landing page or the changes are being properly implemented.
The strategies and methods used to test the performance of multiple landing pages is also an area of our concern. We ensure the companies we are recommending to buyers of online marketing services have access to those vendors which use the best multivariate testing models, software, and strategies to not only determine how well a page is performing for conversions, but how individual factors are affecting it as a whole.
We understand the importance of having a way to view statistics and information for a landing page optimization campaign. During our evaluation process we investigate the methods which these vendors use to generate and distribute reports to their clients. In addition, we review the information being provided to the client to ensure that the information is not only relevant, but accurate to the best of their ability.