Case Study Text:

Originally the web site www.kudosfurnishing.com did not drive any leads to the store. That was a web site for informational purposes only.Today, the store receives calls and traffic from the search engines where people look for specific types and brands of furniture.Marketing strategies were created by Dan Davis and Jeet Bassi to be specific to the products and clients that were suspected to be looking in Google for Kudo's products.Stressless chairs sofas for clients looking for luxury and body relief were choosen as the first key word phrases. Then a GEO-Centric spin was put onto each of the models and voila. Using PPC combined with an organic key word density on the home page resulted in more traffic.In Kudo's own words, "We're on page one of Google when someone searches for Stressless in Mississauga". Kudos is located on Dundas Street around the Cawthra, Tomken and Duncas Street East intersections.By specifically targeting around Toronto, Mississauga, Oakville, Milton and Burlington for Stressless (Ekornes is the manufacturer), Kudos was able to achieve very high rankings in Google.Other contemporary manufacturer's were added to the mix, using the same formulae.Results have proven themselves many times over.