Case Study Text:

Results of Search Engine Optimization Plan

* Search Engine Placements: Since May when we began our program, their beginning total of 309 top-30 results is now nearly 1,000. Increased number of top-10 positions from 188 to 735 currently. The site currently enjoys over 200 #1 placements in the most competitive search engines for the keywords chosen.

* Increased visibility for a number of important regional industry phrases, such as 'albany auto accident attorneys', 'capital district accident lawyer', and 'upstate ny accident lawyer'.

* Visitor statistics showed healthy increases: Page views increased over 230% from May 1 to October 31, 2009, and overall visits increased 160%.

Keyword Placement Highlights

* #1 in Google for 'capital district accident attorney', 'upstate ny defective product law firm', and at #3 for 'albany ny personal injury law firm

* #1 in Yahoo for 'albany slip and fall lawyer' and #2 for 'albany ny personal injury law firm'

* #1 in Bing for 'capital district personal injury law firm', 'capital district accident attorney', and #3 for 'albany personal injury attorney'

* #1 in Ask for 'albany construction site accident lawyer', 'albany slip and fall law firm', and #3 for 'albany ny personal injury law firm'

Campaign Summary

As we began this SEO project, our mission was to completely re-focus the direction that the Anderson, Moschetti and Taffany website optimization was taking. Our goal was to hone the targeted region and undertake an intensive 6-month SEO campaign designed to increase their presence online for those specific keywords in a particular geographic area. We have realized impressive results in all areas, with strong improvements in both traffic and placements.