Qamar Ali - Jan 17, 2012
The Challenge
The Bed Bug Inspectors is an independent pest inspection company that employs highly trained, nationally certified (NESDCA) Bed Bug Dog Teams to identify and remove bed bugs and live bed bug eggs. The Bed Bug Inspectors will pinpoint with up to 95% accuracy where the bedbugs or bedbug eggs are hiding.
The client wanted to opt for Pay Per Click advertising in Google since it handled the majority of traffic. The client wanted someone to manage the PPC campaign for better lead generation in a cost effective manner.
The Response
The initial Google Adwords campaign was set up by the client himself, however, the results were somehow not satisfactory, and the client was spending more than the returns. This was because the target market was highly competitive and the client had a low budget.
I have initially started with a detailed analysis of the the bed bug inspectors and noticed that the CPC (cost per click) for the keywords was high in comparison to the quality of ads. As a countermeasure, I started working on increasing the quality of ads, categorizing the keywords, bid management, and also started focusing on some less competitive keywords so that the CPC could be minimized.
The Result
I overcame the flaws in a short period of time and successfully set up the campaign in a way as desired by the client.
This entry was posted on February 27th, 2011 @ 10:30am and is filed under Portfolio. You can follow any responses to this entry through the RSS feed. You can leave a response, or trackback from your own site.
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