Case Studies

Search Engine Optimisation Case Study - Medical Practices

Posted by: SEO Works, Jun 25, 2009

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Case Study Summary

Client: Dr Norman Blumenthal – Sydney Specialist Gynaecologist and Obstetrician

Industry: Specialist Medical Practices

SEO Challenge: In recognition of the changing nature of Dr Blumenthal’s practice and the maturing of his regular patient client base, Dr Blumenthal wished to open up a new channel to reach a new audience of prospective obstetrics and gynaecology patients. A completely new website with new URL was created with rich content about Obstetrics and Gynaecology; the task was to rapidly bring this site to Page 1 of the Search Engines....

Description:

SEO Services and SEO Strategies utilized:

* Working with the website designers SEO Works provided advice regarding key structural, technical and design elements to ensure Search Engine-friendly website development and design was achieved

* SEO Works Keyword Tools utilised to identify most appropriate SEO keyword phrases to be targeted

* Competing websites were high in “authority” such as universities and medical association websites; this required careful review of competitor websites and application of advanced SEO practices to achieve keyword phrase results

* Application of the SEO Works research-based optimum meta-tag standards to all relevant pages

* SEO on-page content was written “from scratch” based on preferred content suggested by the client

* Implementation of the SEO Works Proprietary XML Sitemap format to the site’s root directory

* Applied inbound link development program from high quality blogs, medical information sites and authority websites related to the specialists field

* Documentation and carrying out of recommendations

SEO Outcomes:

* Appearance on Page 1 for targeted keyword phrases including
            o Sydney gynaecologist
            o Sydney obstetrician
            o Circumcision specialist
            o Best gynaecologist Sydney
            o Best Obstetrician Sydney
* Website achieved over 7,500 visits in first full month after going live

* 94.0% of all website traffic comes from website pages appearing in the Organic Search Engine Results

* Page Views Per Visit are between 4 and 5

* The website now delivers 85.0% of all new patient enquiries

Testimonial:

"I couldn't be more pleased with the results. Thousands of visitors per month are now discovering our online medical resources..." - Dr Norman Blumenthal - Obstetrician & Gynaecologist