SEO Works, Jun 25, 2009
Client: Dr Norman Blumenthal – Sydney Specialist Gynaecologist and Obstetrician
Industry: Specialist Medical Practices
SEO Challenge: In recognition of the changing nature of Dr Blumenthal’s practice and the maturing of his regular patient client base, Dr Blumenthal wished to open up a new channel to reach a new audience of prospective obstetrics and gynaecology patients. A completely new website with new URL was created with rich content about Obstetrics and Gynaecology; the task was to rapidly bring this site to Page 1 of the Search Engines....
SEO Services and SEO Strategies utilized:
* Working with the website designers SEO Works provided advice regarding key structural, technical and design elements to ensure Search Engine-friendly website development and design was achieved
* SEO Works Keyword Tools utilised to identify most appropriate SEO keyword phrases to be targeted
* Competing websites were high in “authority” such as universities and medical association websites; this required careful review of competitor websites and application of advanced SEO practices to achieve keyword phrase results
* Application of the SEO Works research-based optimum meta-tag standards to all relevant pages
* SEO on-page content was written “from scratch” based on preferred content suggested by the client
* Implementation of the SEO Works Proprietary XML Sitemap format to the site’s root directory
* Applied inbound link development program from high quality blogs, medical information sites and authority websites related to the specialists field
* Documentation and carrying out of recommendations
SEO Outcomes:
* Appearance on Page 1 for targeted keyword phrases including
o Sydney gynaecologist
o Sydney obstetrician
o Circumcision specialist
o Best gynaecologist Sydney
o Best Obstetrician Sydney
* Website achieved over 7,500 visits in first full month after going live
* 94.0% of all website traffic comes from website pages appearing in the Organic Search Engine Results
* Page Views Per Visit are between 4 and 5
* The website now delivers 85.0% of all new patient enquiries
Testimonial:
"I couldn't be more pleased with the results. Thousands of visitors per month are now discovering our online medical resources..." - Dr Norman Blumenthal - Obstetrician & Gynaecologist
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