Internet Marketing and Website Promotion

James Lisi - Increase Visibility Inc.

June 10, 2009

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Please provide us with your biography.

Prior to establishing Increase Visibility, I owned a major SEO company which was later sold.  I also partnered with several other prominent SEO firms.  I have been involved in SEO for over ten years.

Tell us about your background and your role in the company.

I founded Increase Visibility in 2003 after realizing a great need for quality search engine optimization firms while the internet was still in the infant stage. It has always been my goal for Increase Visibility to have the reputation of being one of the best search engine optimization firms in the industry today.  

As the Founder and CEO, I oversee daily operations and make sure everything is flowing smoothly.  I work alongside my outstanding employees and also manage new business deals.

What are your main services?

Increase Visibility's pure focus is to advance our clients' search engine rankings and online marketing objectives. Some of the key services provided by Increase Visibility include, but not limited to: search engine optimization, social media marketing, pay per click management, and reputation management. Every project has a customized solution to ensure the best ROI. For example, a firm looking to improve their social media marketing objectives would be guided on how to blog, create articles, and also how to create effective online videos. On the other hand, a brand new website owner looking for the basic search engine optimization assistance would be directed to focus on keyword analysis, optimizing the source code and content, and to create a spider-friendly site map. Another great service offered by Increase Visibility is our comprehensive monthly reporting. Results are easily tracked on a daily basis so the client knows exactly how many people visited their website, the key phrase and search engine which was used, how long they visited the site, and what pages interested them the most.  

What makes your firm different from other companies competing in your industry?

We deliver unmatched and customized search engine marketing services to meet the unique needs of different industries, audiences, and marketing goals, no matter how large or difficult the project. Everything is laid out for the customer - it is the goal not only to improve the site, but also to improve the knowledge base of the customer. Increase Visibility focuses on each client and realizes that one size does not fit all.

Tell us more about your firm’s success story.

I molded the Increase Visibility team by recruiting the best web professionals in the industry. With more than 20 years of combined SEO experience under our belt, we have repeatedly proven our mettle with timely, technologically-advanced and result-oriented performances. Increase Visibility's knowledgeable staff of web marketing experts is dedicated to building long term relationships with businesses to help them achieve their web marketing goals in a professional and effective manner.
Increase Visibility is backed by an impressive list of clients and the organization continues to work with firms that are serious about improving their online presence. Not only do many customer testimonials rave about our knowledge and expertise, but also the timeliness and quick attention to emails and phone calls.  We go above and beyond to ensure customer satisfaction, which explains why Increase Visibility has a 96% client satisfaction rate. I believe an honest and sincere customer relationship is the root of all successes. My employees have the same set of core values.  

According to you, what are the most important questions a potential customer should ask a company before choosing a vendor like you?

I would encourage potential customers to ask for references, examples of reports, and how I plan to help their business grow.  A person in my position should never stumble on those answers.  

What are some of the myths in your field?

SEO can change your world overnight.  The truth:  SEO takes patience and a lot of educating.

Focus on one search engine. The truth: A good SEO campaign should include several search engines.

SEO is cheap. Truth: While SEO and other online marketing services are certainly less expensive generally than traditional advertising…it still requires a common-sense budget. The plus side of course is that it is highly trackable and data-driven.

How do you develop your skills in this continuously changing environment?

Keeping up with the fast pace of internet marketing is not an easy task.  I am constantly researching the latest in this industry by attending conferences, reading blogs, articles, etc.

What do you see as the future of the industry?  What will be the challenges; do you anticipate any drastic changes?

I believe to be successful in the future of Search it will require a more thorough understanding of the user behavioral patterns and the targeted audience. Just as everything must evolve in order to compete, I believe that the finer details of search will continue to become more important and that SEO companies will need to go much deeper into wider areas of marketing. What worked last year will not work nearly as well this year. And it will no longer be enough to just keep up. Especially with the larger numbers of SEO firms popping up, the most successful companies will be those that can see what search will look like 2-5 years in the future and plan accordingly. The biggest challenge for us is plugging in progressive technologies at exactly the right time.

Where do you see your firm in the next 5 years?  What about you personally?

My goal for Increase Visibility is to continue to be the top search engine marketing firm worldwide. We are constantly growing and our customer base has crossed all oceans. We will continue our core values of excellent customer service and helping our customers grow their business. We want to make sure that for our clients, SEO is a no-brainer.

For me personally, the next five years will see me stepping away from the more of the everyday details of the business and into a strategic planning and visionary position. For my employees, I would like to help them develop themselves in many areas of their lives to become successful. This is what is important to me now.