CEO Spotlight - Featured CEO Vagish Kapila of Varshyl Tech

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Vagish Kapila - Varshyl Tech

February 04, 2009

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Biography:

Vagish Kapila is a founding member of TapSmack and Varshyltech.

Both companies have been internationally recognized and TapSmack has been accepted as the hottest and the first of it’s kind online co-creation community. Before TapSmack, Vagish served as a managing member at TEAMWRKX Inc. Vagish Kapila was instrumental in taking the company from $100K to almost a $20MM in less than 3 years while creating and managing 30% of the company portfolio.

In addition to managing TEAMWRKX Construction and Development's operations in India, Vagish leads TEAM's 25 employees and development Group, which develops technology solutions unique to the online networks, social networking, construction industry, including Website, E-solutions, E goverance, Web portals, online safety systems, SEO, SEM, process management systems for general contractors and process design/employee flow design and creating marketing and software systems for facilities, Real Estate, Colleges, Schools, Restaurants, Social networking, optimization services for hi-tech and construction applications. Vagish Kapila also is a founding partner at NexSentio which grew from $60K to $1.5MM in 2 years.

As a key member of Vistage (the largest CEO group), Vagish built a Social Network for Vistage Inc. Prior to joining TEAMWRKX, Vagish co-founded Vencera Professional Services, where he achieved profitability in six months despite a recessionary business environment. Previously, as a Director/Manager at Daxera, Inc., Vagish was responsible for product integration, relationship management and partnership building. Vagish has also worked as an engineering and project manager with Cisco, Synopsys and NASA funded enterprises. He earned an IEEE Professional Services Award, holds two provisional joint patents in security and wireless systems, and is a frequent speaker and consultant. Vagish is certified in Six Sigma and Homeland Security, holds a B.S. in Electrical Engineering from San José State University and has a Master's from the University of Santa Clara in Engineering Management.

An ex-professional swimmer, sports player and member of a few philanthropic and non-profit societies, Mr. Kapila has a strong belief in giving back to the society. Currently Mr. Kapila is writing a book on “Startup Formulae For Success”.

Role at Varshyltech:

At Varshyltech we don’t have employees or job descriptions. The company is set up as a bottoms up organization. Any member of the venture can set their own titles and roles for areas they feel they best fit in or areas they want to learn an excel in. At Varshyltech my role is to "Help people be the best they can be, and drive performance through them." Here's how he does it.

Vagish is involved in developing new products and processes, having a business like attitude to topline and bottomline results, combining empowerment with reward for performance, customer friendliness, knowledge management, global outlook, and forging partnerships both with local organizations and foreign, be they big or small. Vagish is involved in changing the mindset of the company and thus making the clients/customer feel that they are getting the best they could get for the value of money. Only the best can survive in the worst economy. At Varshyltech we are not just retaining our entrepreneurs' engineerings and members but hiring. Vagish’s role at Varshyltech is to be SMART and implement SMART (Simple, Measurable, Achievable, Reliable and Time bound) goals and service models. As without ambience, ambition cannot flower, and vice versa. As Ralph Waldo Emerson said “It is one of the most beautiful compensations of life that no man can sincerely get help for himself without helping others”. At Varshyltech, once our members achieve their goals doing good product, SEO, software is just a by-product of our company mission.

Our Main Services and Why We’re Different:

At present Varshyltech offers a process of getting our value to our clients through our different strength and connections. With inhouse experts who understand the entire picture of connecting webservices, databases, software, website to SEO, we have been one of the best in our profession.

We picture ourselves at the center of all the services we do to provide a common and strong solution to our clients through the collective experience. Our SEO and SEM clients don’t just get SEO/SEM services but they get our expertise in understanding the web from beginning to end.

Varshyltech is in the middle and our strengths are connected so every service gets the benefits of other expertise.

   Co-Creation with our clients
   Develop a unique web sites
   E control Channel
   Introduce new products on a regular basis
   Ensure easy and reliable credit-card payment methods
   Provide customer-friendly policies
   On-time delivery
   Online QA and management tools
   Develop a clever marketing strategy
   Security Software for Labels and Printing

Varshyltech's Secret Sauce and What Customers Should Ask/Know:

At Varshyltech the first ingredient of our secret sauce are our entrepreneurs' family members, developers and engineers. The next part to the mix is our unique business mindset and methodology. With inhouse softwares systems and dedicated engineers who understand the web thus adding higher value for SEO and SEM services. For every client, they have to get the best value for the money they spend. With over 500 clients serviced and retention rate of over 95%, Varshyltech answers to the clients “Pain Point” and not sell services that make things easier for Varshyl Tech. Every client should understand the methodology and process for every vendor. Everyone thinks their kids are the best. For every client, they need to understand what others think about their services. For every potential client they should look for the “proof in the pudding” and check how many words, companies have been successful with the service provider.

Myths:

SEO is a competitive industry - and there are plenty of people out there who promise the earth and deliver dirt if you're not careful.

- Anyone can do it
- Just Knowing SEO can make you a good SEO person/Team
- Overnight Results. No-one, and I mean no-one, can guarantee good organic search results within 24 hours.
- Placements cannot be guaranteed overnight
- Meta Tags - It has been demonstrated that the major search engines (Google, Yahoo and to a lesser extent - MSN) will largely ignore the content placed there, and instead rely on the actual content of the page. There have been too many webmasters with too much spam in their tags to rely on a small snippet of information these days.
- Submitting to Search Engines - We will submit your site to over 2,000 search engines'. Sound familiar? Of course it does - site submissions to search engines and directories is bread and butter for your average SEO. The trouble is, of course, that the search engine market is very much focused on one principal player - Google - and a few subsidiary search markets (MSN, Yahoo are the foremost). These big 3 will probably account for about 99% of all searches to your site - the other 1,997 will barely get a mention in your referrer logs.
- More Links > Good Links - As everyone who's dabbled in SEO knows, links are critical to rising up the rankings in organic search. Search Engines have got wiser as the years have gone by, however, and the key these days is relevancy.

In reality though, the most rewarding aspects SEO are often the most slow to reward. Building a good site takes time, understanding of not just the site but software, server, and the internet in general, and if you push things forward too quickly with slightly dubious promotional activity, you are likely to suffer penalties as a result.

Continuous Improvement:

“Kaizen” that’s what we believe in. Kaizen (Japanese for "continuous improvement") is a Japanese philosophy that focuses on continuous improvement throughout all aspects of life. And we apply it to all functions of Varshyl Tech be it development, SEO or any of our other service. Our teammates undergo various skill development courses to ensure we are always ahead of in our domain and provide highest value services to our client.

Future of SEO:

Right now, link baiting/building, optimization, competitive intelligence and all the rest are aimed at securing a top spot in the organic results. But now there are a lot of places where there is no longer a "top spot" because every result is personalized, based on your geographic origin, your past search history, your behavior or preferences you've shared with the engines. That's where search is going; through a number of different initiatives, and if less transparency with access to tools, that would deal a "crushing blow to SEO". Imagine what that would do? Will that eliminate SEO/SEM? Not really. The industry will still grow but smaller and “just cause” players may not survive. The industry like any mature industry will start to wrap small players either thru mergers or will be eaten.

SEO these days is more “website marketing”, “website PR”, “website optimization”, and “social media marketing”. All of these aspects will indirectly provide SEO. The new way to increase your search engine rankings is to increase your site’s visibility on the web. That is why if you make sure your website uses the best practices, so you do not hinder search engines crawling your site. Understanding how software, backend, webservers and internet works is vital for SEO/SEM success. SEO will require a mix of quality web design and generating buzz.

Our Firm in the Next 5 Years:

The chances are that the only thing you can say with any certainty is that you intend to be around fighting to succeed in whatever business climate exists. How you get from here to there in good shape is anybody's guess.

Companies, which are responsive to emerging trends and have the capability to see the future as offering a multitude of opportunities rather than a nightmare of unforeseen obstacles are flexible enough to adapt to changes in the business climate. If Varshyltech continues to be on the same track it is right now, we plan to be one of the most respectable company with over 500 employees and 300% growth in business. The most important element for where we want to be in 5 years is to have every one of our working members make 10 folds in their salaries/bonuses and have them all own their own homes and have their kids in the best schools possible.