Internet Marketing and Website Promotion

Victor Quinteros -

January 26, 2009

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Biography:
Victor Quinteros was born in Santiago, Chile and migrated to Australian in 1976.
He studied a Bachelor of Communication at the University of Western Sydney.  Prior to commencing his own company, Victor worked for Sensis, a subsidiary of Telstra in online web account management.

Victor started a web development company in 2002 and focused on developing search engine friendly websites. He started his hard work in his parents’ garage with little savings, but succeeded to grow the business and in one year rented an office and progressed to grow it as one of  Australia’s leading web/seo company.

Tell us about your background and your role in the company?
Victor is the CEO of Rotapix and manages the daily management, analytics and R&D for Rotapix  working closely with the development team ensuring projects and clients’ online strategies are developed to the highest standard and specified budget. Victor\'s role at Rotapix also incorporates overall responsibility for project management and business development.

Victor has a broad set of skills relevant to providing strategic direction and advice on the management and delivery of online content, including business analysis and online strategy.

What are your main services?
Rotapix started out as a web development company specialising in developing seo friendly websites but today 90% of our business is seo services web 2.0 development , video seo and mobile seo. These include social media networking and optimisation , blog creation, article writing, submissions and more.

What makes your firm different from other companies competing in your industry?
Rotapix strives to work very closely with its clients to understand their online strategy needs and understanding the new mediums of technology that may be relevant to specific consumers to develop unique strategies.  Having built many seo friendly websites, Rotapix has gained the advantage of becoming an industry leader in onsite seo.

Tell us more about your firm\'s success story?
Rotapix interactive media has been voted the top seo company in Australia for the past 4 consecutive months. Our onsite and offsite seo implementation strategies have led us to deliver to our clients exceptional results in return on investment which is needed to achieve traffic and conversion. One of our biggest success stories is the development of www.vidz.com.au (the Aussie box) – a video seo experiment that has grown to become Australia’s first ‘you tube’ with so much traffic pushed organically that yahoo formed a 50% advertising revenue joint venture with vidz. This has given us increased credibility in the industry.

According to you, what are the most important questions a potential customer should ask a company before choosing a vendor like you?
Clients should compare vendors and ask questions about the vendor’s professionalism, disclosure and strategy.  A vendor should provide a detailed explanation of the client’s offsite and onsite implementation plans. In addition, the client should check for testimonials and analysis of the clients’ back links and website content. The vendor’s website should also be analysed by seeing how they rate by industry bodies and check to see if the vendor itself ranks for industry terms.

Finally make sure that the vendor you are considering employs knowledgeable staff in Html; Php; Asp; Cold fusion; Flash; Ajax; copywriting and article submissions; and social media analysis.   Further, a good vendor should know content title meta tags, h1 tags, creation of site maps, in bound and out bound links, page rank strategy analysis.  Lastly, it is important that an SEO company should offer you some kind of expectation in terms of achieving a position in the top 10 search engine results within 6-9 months but there are no guarantees.

What are some of the myths in your field?
Any company offering you bulk submissions of links by software programmes and multiple linking submissions by linking farms will not bring you effective results because in the past couple of months, google has redefined the linking value of directory submissions.  In addition, another myth is linking to authority sites with .edu domain extensions.  

How do you develop your skills in this continuously changing environment?
We develop our skills by research, collating data, understanding online search trend applications and understanding the ever changing anatomy of search.  We also develop our skills by understanding our clients’ websites and what strategies work and don’t work. We also have a dedicated team that specialises in researching seo strategies and keeping up to date with the latest seo information, blog forums,
Webmasters world search engine watch and attending SMX and SES.

What do you see as the future of the industry? what will be the challenges; do you anticipate any drastic changes?
I think that the seo industry will become saturated in terms of search vendors providing the same results making, it more difficult to provide specific search results for clients. What we are seeing now is that search engines are currently delivering personalised search results which means that the seo industry will need to look at how this will affect current seo strategies.  The future will bring increased demand for  rich internet application seo  as people will want to be able to provide relevant data from inside their Rich Internet Applications because they want users to be able to find the applications they’re building.  
 
Where do you see your firm in the next 5 years? What about you personally?
I see the company growing or merging with a similar company.  As for our services, we will be looking at specialising in mobile seo and video seo as the demand increases. I don’t know where I will be in 5 years but I hope to be running several online businesses. Or I may also retire and look at doing philanthropy or aid work with my life.