Direct Market Association, better known as DMA, is a leader in global trade association of business and nonprofit organizations. DMA does this by using and supporting direct marketing tools and techniques.
DMA puts a lot of time and effort into supporting industry standards for responsible marketing. In addition to that, they emphasize on relevance as the way to starting and maintaining a relationship with customers. The association plays a key role in providing support for cutting edge research, education and networking opportunities to improve the overall direct marketing industry.
Since it began in 1917, DMA's global reach has spread over 50 countries and it has established its presence in over 3,600 companies. DMA also has a number of other network centers that support the betterment of direct marketing opportunities.