Evaluation Criteria for Contextual Advertising
The independent authority on search vendors, topseos.com, evaluates and ranks the best in-text advertising companies in the search market industry. Companies providing in-text advertising services to advertising publishers are evaluated based on a rigorous evaluation process developed since 2002. Our goal, through our rigorous evaluation process, is to identify the service providers that are most efficient at providing relevant contextual advertising services to their clients.
topseos identifies companies as the best based on the five key areas: Size of Network, Diversity of Network, Targeting, Publisher Controls, and Reporting Methods.
Size of Network focuses on the number of advertisers in the network for in-text advertising. Do they have a large number of advertisers in their database? Are they quality advertisers or just fluff?
Diversity of Network reflects upon the overall diversity of advertisers in the network. Is there a wide variety of industries represented in the network or is it dominated by single industries?
Targeting looks into the network's ability ot created targeted advertising campaigns based on the content of the pages where advertisements are being displayed. What methods and technology does the service provider use to target viewers?
Publisher controls are evaluated to better understand what control a publisher has over their advertising campaign and how usefult he controls are.
Reporting methods are scrutinized to evaluate the reports generated for customers. Do the reports provide information that is relevant to the customer? What information is presented in the reports? Is this information useful to the customer and presented in an efficient manner?
Finding the right in-text advertising network for your advertising needs can become a difficult task. At topseos.com we've done the research and have compiled a list of the best to help you make the best choice for your business. To view the latest rankings visit: www.topseos.com/rankings.
