Evaluation Criteria for Ecommerce SEO
The independent authority on search vendors, topseos.com, evaluates and ranks the best in the internet marketing industry. Our in-depth analysis delves into a vendor's business practices and compares to them against industry standards to ensure that the work is quality. Often times we connect directly to the clients of a vendor and ask about their overall experience as well as details about the processes, reporting, and success of the campaign.
There are five key areas identified by topseos as significant for a successful E-Commerce SEO campaign:
Needs analysis looks into the original analysis done by the agency to identify the unique needs of their clients. How do they begin research to better understand the client's business and the industry their client caters to? How are they able to take that information to begin an SEO strategy specifically for that client?
We next step of evaluation looks into the keyword analysis phase. What methods were used to create an effective keyword list and how were the keywords chosen? How do the keywords provide focus on the e-commerce side of the business? Does the company target competitive keywords, or just simply find keywords that the client will rank easily for?
Time is spent analyzing the off-page optimization that is done for the client. How does the vendor engage in link building campaigns, advertising campaigns, and online press release distribution to help with the search engine rankings? How are these methods catered specifically for an e-commerce company?
On-page optimization focuses on work that is done on the website to improve the rankings on the search engines. What changes does the vendor assist with in order to improve rankings? How are search friendly URLs , title tags, and meta tags used and how does keyword density play a role in the optimization strategy?
Finally, the reporting methods provided by the e-commerce SEO company are examined. How are the reports catering to the e-commerce companies? Do these reports provide insightful information about the process of the campaign? Does the vendor provide suggestions of where to go next or what the client can do to further their success with their search engine rankings?
