Evaluation Criteria for Pay For Performance SEO
The independent authority on Search vendors, topseos.com, evaluates and ranks the best in the internet marketing industry. Our process of investigating each of our five core values allows us to effectively and efficiently evaluate the top Pay Per Performance SEM agencies. We delve into a vendor's business practices and compare them against industry standards to ensure that the work is quality. Often times we connect directly to the clients of a vendor and ask about their overall experience as well as details about the processes, reporting, and success of the campaign.
There are five key areas identified by topseos as significant for providers of Pay Per Performance SEM services:
Each vendor is evaluated based on the aspects of Search Engine Optimization that topseos has identified for SEO-specific providers ranging from On-Page Optimization expertise to their overall ability to focus on Off-Page Optimization practices.
Additional time is spent to evaluate each vendor based on the aspects of Pay Per Click Management that are also essential to the process. Our evalutation delves into areas including Campaign Analysis, Keyword Selection, and whether or not the vendor can Create Effective Ads.
Our investigation takes a look at the different pricing models available to potential customers to better understand how each Pay Per Performance SEM vendor delivers their promises to each customer and how each customer is responsible for compensation. What different methods of payment are available and under what contracts and restraints? What are the terms of defining what performance is?
The Time to Results, or the amount of time it takes for a company to see results out of the work being done is critical for Pay Per Performance SEM providers. How quick will a client notice the value of the work is being down? How many months will it take to rank for the keywords they are under contract for?
Finally, we look into the applied effort that is made on each account in Pay Per Performance SEM. Since each vendor is only paid for the accounts they are able to perform for, we evaluate the individual effort that is spent on each account and the results of each performance to better understand the depth of work.
A few questions that we may ask clients of an organic optimization firm to gauge their level of expertise are:
Project Specific Queries:
- What pricing models were available to you at the start of the project? What was brought to the table and how did you decide on which pricing model was right for you?
- In what duration of time did it take for the vendor to provide the performance that was promised in the contract?
- Was the result of the project steady enough or did it require continued watch and upkeep on your end?
- Did you provide the vendor access to your website or did you make the changes yourself? What kinds of changes were requested or made?
- For what keywords were you looking to get ranked? Which ones did rank? Which ones didn't?
