Evaluation Criteria for Pay Per Click Engines
Being one of the most popular ways on advertising on the internet, pay per click tools have been getting a lot of attention from internet marketing enthusiasts. Pay per click engines allow companies to increase their visibility online by choosing where they want to appear.
Effective pay per click engines are those that should be able to give its clients real and measurable results at an affordable price.
Keeping in mind the kind of competition that pay per click firms face, topseos has designed an evaluation system specifically to assess pay per click engines. Part of the assessment process includes gathering feedback from at least three of the firm's clients.
A few questions we may ask clients of pay per click engine firms might be:
General Queries:
- How is client satisfaction measured?
- To what extent are services customized to the client's needs?
- What improvements does the staff need?
- Does the pricing match up to the services received?
- Are you satisfied with the overall services?
Project Specific Queries:
- Is the pricing of keywords competitive?
- Have efforts been taken to detect and prevent click fraud on the PPC engine?
- Were advisory services provided for keyword bidding purposes?
- Are click rates documented and presented? If so, how?
- How are results of the campaign measured?
