Change in Rank
We take an in-depth look at link building companies based on their ability to effectively analyze a website’s existing link portfolio in order to better understand which linking strategies will be most effective for their clients. It is important for a link building company to understand a website’s link strategy inside and out to ensure the strategy they propose for additional links will supplement what already exists.
We analyze each link building company’s method for identifying potential sources for establishing relevant and authoritative incoming links. Each of our recommended vendors pride themselves for their unique and innovative approaches to finding websites and sources of particular value to each client. We ensure the vendors we are recommending understand the importance of identifying relevant websites and sources.
Each link building company maintains their own approach to analyzing the quality of both incoming and outgoing links. We spend time comparing the effectiveness and efficiency of each method and how it is being applied to each campaign. Having a system for analyzing each type of link automatically with a level of manual intervention involved ensures the links being found and obtained are of the quality expected.
The actual process of obtaining incoming links for a particular website is also investigated. For link building campaigns it is particularly important to be able to communicate with webmasters and marketing companies to create relationships involving the creation of incoming links to a website which are of particular relevance. We recommend vendors which understand how to create lasting link relationships.
For buyers of link building services it can be extremely important to have an overall look and feel for how a link building campaign is progressing. Our analysis also delves into the types of reports and communications which are distributed by link building companies. It is also important for the vendor to communicate specifics of the campaign which may be relevant to the other marketing activities the client is engaged in.