Lots of people have created and thrown around phrases like 'Web 2.0' and 'Social media'. But those phrases only make things more confusing.
After 13 years as an Internet marketer, I've pieced together my experiences with the technology, communications and design issues inherent in our business, and built Conversation Marketing as a rubric for good decision making.
I can't take all of the credit. I've read a lot of brilliant works by other folks, including Jeffrey Zeldman, Edward Tufte, Ben Forta and countless others. I also had, and continue to have, many enlightening discussions with John Cass and Lenora Edwards.
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