I’m still interested in SEO, but training in Quality Assurance Software Testing, while employed by Verticalnet, helped me see a relationship between search results and the needs of web site visitors. I joined VerticalNet as a User Interface Engineer. Several months later I was plucked from that department and placed into a new software application QA Department, as a Quality Assurance User Interface/Usability Engineer. It was my job to learn about Human Factors (from a Human Factors Phd. they’d hired), and apply usability testing to our websites and software applications. Unable to locate much information on web site usability testing, I developed my own test plans and test cases for the company. When the company laid off thousands during the “dot com crash”, I returned to consulting and working from home.
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