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About Toby

Here's the scoop (coffee with chocolate jimmies please in a sugar cone!)...

A native of Boston (you knew that from the "jimmies") who found her way to the South, well to Atlanta, although some people still consider Atlanta part of the South.

Over 15-years experience in marketing. Grew-up in a the marketing research biz, my dad had a data collection company. Hooked on potential of the Internet in '97. My imagination soared with thoughts on how this media could create old-fashioned, corner-grocer-store relationships and real-time customer service in a world that had forgotten the importance.

My love and strengths are in building strategic marketing plans that use Interactive/new media as a core tactic and integrate traditional into one master branding plan. Good at seeing the big picture with an eye to detail. Always with the customer at the center. Always reseach-based.

National speaker and facilitator of Social Media Marketing and traditional marketing topics for organizations like the American Marketing Association, the Olympic Organizing Committee and SCORE. Articles published in Marketing News, www.marketingpower.com and a columnist for a defunct online lifestyle pub that was the first home of Diva Marketing.

My "other life" includes serving on boards of the American Marketing Association, the Atlanta Interactive Marketing Association. Most fun is chairing the American Marketing Association's online communities and moderator of Internet/eCom SIG.

If you're really interested in details - http://bloombergmarketing.com/about_us.html

Why Diva Marketing Blog?

After talking about the wonders of blogs to clients and in marketing workshops it was time to take my own advice.

Wanted a way to share the cool things I stumble across that could make life easier and more fun for marketers in a casual, exciting environment. Enter stage right - (drum roll) the Diva Marketing Blog!

One More - Why Diva Marketing?
www.divamarketingblog.com

Diva Marketing is a state of mind. It's an approach to marketing that’s fun, bold and savvy … but always strategically aligned with your brand’s objective.

Y'all, marketing is not brain surgery. We should be willing to take a few risks. If we keep the corner grocer top-of-mind the customer will enjoy the adventure as much as the marketers! That translates to the bottomline...ROI...the name of the game.

Although "Diva" is definately a woman's thing, "Divo" men are most kindly welcome!

P.s.
After chairing the first (2004-2005) national (and highly successful) workshop on blogs which was sponsored by American Marketing [www.marketingpower.com] in major markets: Seattle, NYC, Atlanta, Boston, San Francisco and Chicago, I realized a need to include Social Media Marketing Consulting and workshops on business/marketing blogging/social media to our offerings.

Our approach on Social Media Marketing may be slightly different from other blog consultants. While we believe that blogs and other social media tactics are exciting, powerful marketing tools, we understand that to be effective, a Social Media Strategy must be integrated into your marketing plan and must support your brand, as well as, your positioning.

Our Social Media Marketing Process is strategic and our deliverables are tactically rich - built in four phases:

1. Discovery
2. Planning
3. Training
4. Coaching

A nice comment from one of our favorite clients - Donna Lynes-Miller, Founder & CEO GourmetStation [www.gourmetstation.com]

“Whether you're a large, medium, or small business you will benefit from the services of Bloomberg Marketing. I know we have. All marketers must bow to the giant goals of developing fresh strategies, converting more prospects to customers, driving sales, and increasing profits.

Toby Bloomberg can help you achieve these goals. She can help you hone in on a crystal vision - then develop strategies & tactics to make your vision come to life.

Toby is passionate about our recent blog project. She has developed a strategy that integrates blogging with brand building plus search engine visibility to drive more traffic to our site - that means more prospects and more sales.” Donna Lynes-Miller, Founder & CEO GourmetStation

Happy to talk Social Media Marketing with you!