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Avinash Kaushik offers quantitative and qualitative insights into online marketing.

There are three things I wanted to share on my “About” page: A bit about me, a bit about who got me going, and a bit about its inspiration.

On 14 May 2006 when I started this blog the info on this page was simple: “Director of Research & Analytics at Intuit, Web Analytics Practitioner, Nice guy.”

Things have evolved a smidgen since then. Here’s the latest (Apr ‘08).

About Me:

I am. . . .

The Author of Web Analytics: An Hour A Day
(A book that benefits The Smile Train and Doctors Without Borders, 100% of my proceeds are donated to them)The Analytics Evangelist for Google
(Data driven decision making uncomplexified)The Co-Founder and Chief Education Officer for Market Motive
(Online marketing education, on demand, high quality, fresh, every day!)

I am on the Board of Advisers for. . . .

Coradiant (Web operations & end user experience management awesomeness)Commerce360 (Analytics & search marketing automation redefined)iPerceptions (Qualitative web insights & measurement turbocharged)University of California Irvine (Web Intelligence Certificate program, go education!)

I love teaching and speaking and changing mindsets. . . .

Conferences: eMetrics, SES, Web 2.0, Ad-Tech, DMA events, BlogWorld, iCitizen etc (Current Speaking Engagements)Universities: Stanford University, University of Utah, University of Virginia, Santa Clara University etc (Oh, and I am so proud of this: Associate Instructor, University of British Columbia!)Companies: Dell, AOL, Sephora, Time Warner, AutoDesk, Vanguard, Google etc

I am on (if you are interested in my professional career). . . .

LinkedIn Facebook

I am at. . . .

blog at kaushik dot net (and still a nice guy :)

About the Blog’s Start:

I met Andy Beal at the Frost & Sullivan event where I spoke in early 2006. At that conference he played a key role in convincing me of the value of blogging and even offered to help me with anything I needed.

Andy gets all the credit in the world for getting me into blogging, for that I will remain eternally grateful to him.

About the Blog’s Spirit:

Guy Kawasaki’s early blog posts were very influential for me in terms of what this blog became. Specifically two things outlined in his blogging “principles” post:

“Eat like a bird, and poop like an elephant.” - Japanese Quote.
This really connects with me. I have learned a lot from others and my hope with my blog is to share back with the world, to the extent that I can, in my core area of expertise.Think “book” not “diary.”
I have come to believe that this is probably the best way to be successful in blogosphere.

[Interesting side note: While I followed this second principle from day one of this blog, never in my wildest dreams did I imagine it would ever actually become a book published by Wiley!]

I hope you find the blog to be of value, I welcome your feedback.