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Garry Przyklenk blogs on tips and insights into pay per click marketing.

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I started this blog back in August of 2007 as a means to inform and communicate with fellow online marketers, small businesses and service providers.  Some say that billions of dollars are wasted each year on ineffective online marketing efforts, which is a shame to say the least.  Online marketing is the future of marketing, it’s a green solution to an increasingly environmentally-aware population.  Although online marketing isn’t really new, we are definitely still in it’s infancy - making the medium that much more exciting!

I draw on several years of experience in public relations, traditional offline marketing, and product development and as such, have what might be considered an obsession for learning and understanding business models, consumer behavior, and market trends. My personal marketing philosophy is that testing and analyzing data is the best way to find success amidst tough competition.

My interest in online marketing piqued a few years ago while working for my previous employer that had an e-commerce site specializing in technology hardware. By developing the website to accept the Googlebot and various other crawlers, our organic rankings started to improve, and so did our revenue. I put in long hours developing the content of the site in what was later termed “Search Engine Optimization,” and was able to secure top 5 SERP positions for several product pages.

With the increased attention SEO generated in months following our online success, competitors caught onto my strategy. Keeping a close eye on our SERPs, I noticed that several profitable keywords were getting harder to win with SEO, so I turned my attention to pay-per-click campaigns on Google Adwords, Yahoo Overture (later renamed Yahoo Search Marketing), and MSN adCenter. Working with very meager budgets, we were able to increase revenue on those hard to win keywords that easily eclipsed our ad spend.

In what can be considered a Cinderella story of sorts, I took what I learned in traditional marketing and merged that experience with the ever-evolving world of online marketing. It didn’t take long for me to start my own online marketing business: ECLIPSEO.

In recent months, I have worked with a few larger corporations managing budgets well in excess of several millions of dollars per year.

Associations

Search Engine Marketing Professional Association (SEMPO)
Search Engine Marketing Professional Association Canada
Canadian Marketing Association

Why Blog?

With my years of experience in marketing and the first-hand knowledge I accumulate every day, I realize that it becomes harder and harder for business owners and advertising departments to cope with the evolution of online marketing. Most of my content is geared towards helping fellow marketers understand the intricacies of search marketing and how it can be a profitable option for even the smallest businesses.

-Garry Przyklenk