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Unlike offline ad agencies, the online ones do have real time reporting system for tracking ad campaign performance. This enables the advertisers to do modifications, decision making and ROAS analysis. The online ad agencies also provide targeting, which cannot be achieved in offline agencies. The targeting is done on the basis of user data, registration, connection, browser, network, location and IP. It helps in finding the right target audience, which is likely to give response to the advertising. In this way, the advertisements get displayed to relevant audience and the ad spends does not soar high.

It enables the advertisers to make their spending on advertisement feasible. This is because of the strategic promotional efforts of the online ad agencies. The offline agencies make the advertisers to cover a specific region or local potential customer base. The online agencies have the ability to handle advertisement campaigns at any location of the world. This is the power of this virtual world, as it never sees a geographical boundary. The agencies offer rich media ads and flash video ads, which are quite attractive and interactive in appearance.

The offline ad agencies cannot provide such advertising solutions. Let us consider, a magazine or an offline banner, it cannot have moving images. Whereas, the solutions from online ad agencies are innovative and moving images, which have a captivating effect over the user. This makes the Internet advertising more users friendly. The users can click through online banner ads to find out more information related to it. The offline advertising is unable to provide more information to the audience. As a result, the enthusiasm about the product or service dies. To sum it up, the online advertisement agencies have a considerable impact over the users.

Meenakshi Wali is the co founder of Rupiz Media Ad Network, a leading online media buying agency. She is heading a team of experts, which is into Online ad agencies, internet banner advertising, online web site advertising, web banners.