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SitePoint is a fast growing online media company and information provider targeting the Web professional market, specifically Web Developers and Designers. The company has five major revenue streams: advertising and sponsorship, content-based products both online and in retail, software, and more recently streaming video subscriptions and classified listings.
SitePoint visitors, subscribers, and customers have the following characteristics:
* 80% are males, with 50% aged between 25 and 40.
* 51% rate their internet ability as advanced, 28% are experts.
* 88% invest their own money in furthering their careers.
* 50% have been online since 2002 or earlier.
* 71% build web sites professionally for a living.
* 22% own their own businesses.
* 84% influence the purchasing decisions of the company they work for or own.
* 41% have an annual income between $40,000 and $100,000 USD.
* 7% have an annual income greater than $100,000 USD.
* 58% reside in the USA, Canada or the UK.
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