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All engagements begin with a strategic consulting phase - we get inside your company and interview key stakeholders to determine business objectives/strengths/opportunities/weaknesses/threats. We look at important areas outside your walls (you don’t do business in a vacuum) and ensure that our recommendations are also well integrated with what your other agencies are doing (both from a branding, timing and objective standpoint). Then we tell you what we think you should do with social media, based on your reality.

      Instead of walking in the door with the “big idea”, we take the time to develop the “right idea”.

Then we implement. SMG is full-service, but we don’t do anything but social media generated projects - no banner ads, no website redesigns (except as they relate to your social media programme), no print or TV ads. Just social media.


      Because we’re responsible for implementation, we’re both realistic and honest - we have to live with what we propose. We don’t make any money from media buying (there is none), so what we recommend is what you need, not what we need.

We take the best of both worlds - the thorough, process-oriented practice of business consulting, used to uncover real needs and business objectives, combined with the creative, exuberant energy of a top-flight creative design shop (many of us are refugees from that world), with the added bonus of being solution agnostic - we don’t have an old-media business model to prop up. We’re going to tell you what we think is the best way to meet your marketing or communications objectives. Period.

This has both ethical and practical roots - we do it this way because it’s right and it makes sense. I’d like to borrow a few value statements from a colleague named Susan Goodman (who runs an amazing Marketing consulting firm in New York) because they perfectly encapsulate how we do business and the value that we bring to our client relationships. We strive to always:

      * Champion innovation over complacency

      * Serve as an objective third party

      * Speak plainly and courageously

We do it this way because it’s right and it makes sense. It’s who we are as a company (as all of our clients will attest) and, I hope, as an industry. It is a very exciting time to be us!