Search Marketing Specialist

Position/ Job Title:Search Marketing Specialist
Company Name:Aloha Digital Marketing
Job Status: Full Time
Work Experience: 3+ Years Experience
Salary: Not Mentioned

Location: Milwaukee, Wisconsin, USA
Post Date: July 30,2008

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Job Description:

We are currently seeking a Search Marketing Specialist to focus on building the agencys paid search advertising and search engine optimization activities.

Key Responsibilities:

    * Identify the best forms and means for pay per click and search engine optimization, translating business goals into successful strategies.
    * Coach and mentor team demonstrating best SEM practices
    * Develop, test, and analyze key words, descriptions, bidding strategies and landing page URLs to maximize results, drive volume, and attain desired results
    * Manage tracking, reporting and analysis of marketing campaigns and programs to improve overall campaign performance.
    * Ensure the timely adjustment of the search marketing strategy to meet changing market and competitive conditions.
    * Work with cross functional departments to align with goals and objectives develop and track all details of search engine initiatives.
    * Provide management reports and insight as needed.
    * Maintain expertise in search engine optimization.

Experience

Requirements and Qualifications:

    * Bachelors Degree in Marketing, Advertising, Business or other related field.
    * 3+ years of marketing experience with a search, online or direct marketing focus.
    * Proven quality of web site optimization recommendations, results & deliverables.
    * Proven experience with online marketing metrics such as ROI, click-through rate, cost-per-click, conversion rate, average order size, customer acquisition cost, etc.
    * Excellent analytical skills, including experience reviewing campaign performance results and making recommendations for future action.
    * Experience managing Yahoo! Search Marketing, Google AdWords and MSN Ad Center campaigns.
    * Understanding of search engine ranking factors and algorithms.
    * Knowledge of web analytics.
    * Strong proficiency in Excel, ability to manipulate and analyze large amounts of data.
    * Understanding of basic HTML and page optimization.
    * Ability to work with Account Managers and implement ongoing strategic projects.
    * Must possess excellent communication and organizational skills with the ability to work within a growing company with increasing needs.
    * Experience with and passion for social networks a plus