As an independent operating unit of Starcom MediaVest Group, SMG Search specializes in the development of innovative, highly measurable, idea-intensive search marketing programs. SMG Search is a team of acutely focused marketers who partner with clients in order to successfully navigate the future of search-based communications and ecommerce.
Position Summary
We are looking for a Search Engine Optimization Engineer to work closely with our SEO specialists and clients web development team in the optimization of our clients digital content. This position requires more than just an SEO expert: Our ideal candidate also possesses a strong understanding of paid search and digital media, and understands how to integrate natural search into broader media strategies to deliver against our clients business goals.
Specific Responsibilities
The Work:
- The SEO Engineer will be accountable for working with client web development teams to implement technical optimization recommendations including, but not limited to:
- Keyword phrase audit and strategy
- Technical development and testing of search engine algorithms that drive and optimize Internet traffic.
- Meta Data Structure
- Alt Tags
- Create Custom 404 error pages
CSS
- Identifying opportunities to improve overall website visibility by working closely with client side web development team
- This person will also help establish SMG Search SEO best practices and educate our clients web development teams
The People:
- This individual will be working across multiple clients supporting an internal team of dedicated SEO strategists
- The strategists will look to the SEO Engineer as the internal expert for all programming, coding and other technical optimization skills
Experience
- Bachelor's degree in Computer Science preferred
- 2+ years of Search and/or Digital media experience
- At least 3 years developing web-based applications
- Very high technical competence
- In-depth knowledge of SEO practices and concepts and knowledge of statistics, algorithms
- Meta optimizations
- Excellent web research skills
- Solid Debugging Skills
- Strong computer applications skills
- Previous experience with a computer programming language a plus
- Knowledge of managing a domain name
- Familiarity with internet infrastructure such as WHOIS info, the Domain Name Server (DNS) system of domains, understanding of firewalls, IP addresses, networking, and name servers.
- Strong HTML and CSS skills
- Expertise in data structures, algorithms and complexity analysis
- Expert understanding of coding principles and concepts
- Solid understanding of IP networking
- Strong scripting and database skills, including JavaScript, MySQL
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