Social Media Guru

Job Description:

This position requires a GURU who lives to connect with the online community.  Must know how to leverage current social media strategies to generate visibility and buzz.
Your primary mission as our Social Media GURU will be to expand our presence in the bloggersphere and online social media-verse. You will be responsible for reaching out to specific industry influencers (i.e. bloggers) to establish relationships and introduce our products and services. In doing so, you will register appropriate sites for the placement of editorial content and identify blogs that are open to reviewing our product information within their forum. Call upon your excellent writing skills as you craft professional emails for your outreach, and flex your attention to detail as you manage multiple projects and deadlines. Beyond blogging, your passion for and familiarity with online social media outlets will allow you to incorporate the up and coming social media sites into our outreach campaigns. If you desire a position  where you will make a difference and your contributions will be felt, look no further and apply today.
You must be passionate and well-versed in the technologies that shape our future communications. A communicator, a creator. Someone who understands how the Web connects us, and  wants to influence the conversation. A One-of-a kind talent, a visionary, an experimenter, and you're looking for an environment that lets you stand out.
Responsibilities:
- Your number one priority is to create and maintain a PHENOMENAL PR campaign across all new INTERNET media including, facebook, twitter, youtube, myspace and blogs.
- Consult and develop innovative Public Relations programs based on social media strategy, blogger relations and viral initiatives
- Monitor commentary regarding our company  on online social networks, key blogs, Twitter Facebook YouTube and forums
- Engage in and drive discussions related to our company on blogs and social networks
- Stay constantly abreast of changes in social media outreach and develop thought pieces on future trends for management
- Develop weekly articles for company newsletter
- Develop all pitch materials such as, appropriate case studies, presentation
- Create a clear and consistent message across all media that defines the benefits of our products to consumers press folk
- Create new marketing and PR strategies
- Edit and write copy for various marketing, packaging and advertising projects
- Create marketing pieces including videos, blogs, brochures, displays, banners and posters
  - Creative and positive attitude
  - Very detail oriented
  - Extremely responsible – you never let projects fall through the cracks
  - A thorough understanding and proven implementation of internet marketing Public Relations and Social Media Marketing
  - Other press release writing, editing and traditional Public Relations outreach
Job Requirements
- 3 years of communications and media relations experience including at least 1 year in social media
- Demonstrated experience in digital marketing (blogs, online communities) and use of social networking tools - Twitter, Facebook YouTube, to promote business objectives.
  - Superior oral, written and interpersonal communication skills, and presentation skills, as well as analytical and effective problem-solving skills.
  - Independent, strategic and creative thinker who is a strong team player and willing to take on additional responsibilities as necessary
   -Demonstrated ability to work under pressure, meet tight deadlines and work on multiple projects simultaneously
- Proven  track record for creation and execution of social media strategies as well as an understanding of Search and Search Engine Optimization (SEO).
- Experience in the interactive space with an understanding of advertising, marketing,

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