PPC Strategist

Job Description:

We are located in sunny south Florida and are privately held. We were founded about a decade ago. We have grown steadily to become a leader in the online advertising space with offices across the country. We have a small team environment and are looking for a strong PPC Strategist who can hit the ground running while learning on the job by the best in the business!
What you will need:
- 3+ years of PPC management
- Strong skill set in Google Adwords including content and retargeting
- Preferably has experience with Marin Software and/or other bid management platforms
- Experience managing spend of at least 50k a month
- Conducted campaigns focused on hard metrics, i.e. CPA, ROAS, etc
- Strong knowledge of Microsoft Office products – Word, Excel and PowerPoint
- Experience with Marin or Kenshoo is a HUGE plus
What you will need:
- Develop strategic client initiatives with Account Manager
- Communicate daily with Account / Operations Managers to understand client goals/objectives, critical requirements, and key campaign metrics/targets
- Set up all engine accounts and facilitate account transitions
- Develop initial optimization plans for clients and modify based on data and goals
- Create templates and request reports that can drive key analysis (ex: geo, time of day, trends, conversion latency, etc.)
- Identify optimizations tasks and collaborate to ensure proper implementation (ex: keyword expansions, re-orgs, ad copy etc.)
- Lead weekly internal optimization and strategy meetings with GM
- Partner (with Account Manager and GM) on development of client presentations and quarterly client meeting deliverables
- Coordinate with internal teams (Media, Creative, Technical, etc.) on pitches and strategic initiatives
What's in it for you:
- Medical, Vision and Dental Plans
- 401K with 100% immediate vesting and up to 4% matching
- Transit and Parking
- Health and Dependent Care FSA
- Wedding Leave
- Gym Subsidy
- Summer Fridays
- Charitable Donations Company Match
- Huge growth opportunity
So, if you are an SEO or SEM Specialist with a strong background in making strategic recommendations for PPC and Keyword Expansion, please apply today!

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