Web Marketing Manager

Job Description:

Demandware has pioneered a new approach to ecommerce infrastructure that combines the control and flexibility of a highly customizable ecommerce application suite with the cost benefits and scalability of software delivered as a service (SaaS). Our Web Marketing Manager reports to the Director of Corporate Marketing and is responsible for ensuring the success of Demandware*s corporate website and driving the company*s brand presence across the Internet. The ideal candidate will be ambitious, creative and driven by innovation, with at least 3 years proven experience in online marketing in either an ecommerce or technology environment.

Responsibilities:

* Develop and implement strategic web marketing strategies with the goal of increasing qualified traffic and conversion
* Utilizing Demandware eCommerce Platform, manage and maintain the Demandware corporate website to ensure that information is current, the design fresh and compelling, and the site functional at all times
* Continually innovate the site with new content and design elements; oversee site design, usability and content development
* Identify, write/edit and maintain effective web copy, sourcing content from internal subject matter experts, as well as collateral, press releases, articles and presentations.
* Manage online programs such as PPC, social media and viral campaigns
* Provide timely, accurate and insightful reporting about web initiatives and make recommendations for enhancements
* Optimize ranking for appropriate keywords in all major search engines.
* Manage German company website, coordinating translations and updates as necessary
* Oversee Corporate Blog.

Qualifications:

* 3+ years online marketing experience
* Creative thinker who is aware of emerging digital trends and can translate them into online marketing strategies that generate results
* Strong sense of graphic design and ability to provide art direction to external designers; graphic design skills a plus
* Knowledge of Web best practices, including site-effectiveness and online campaign tracking
* Knowledge of HTML programming and Web content management
* Knowledge of search engine optimization strategies
* Self-starter with ability to multi-task and work in a fast-paced environment
* Retail ecommerce market experience highly desired
* Bachelor's degree

Demandware is committed to providing Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, ancestry, sexual orientation, handicap or disability, Vietnam-era, special veteran, or any other legally protected status. This policy is established and administered in accordance with all applicable federal and state laws.

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