Web Content Manager - Global Beauty Brand

Job Description:

As the Web Content Manager you will be improving the overall retail and customer experience at a global level for this leading beauty site. Experience of working on a transactional website is essential as is proven web usability and content management. You also must have well rounded experience in a results-driven e-commerce role and it’s essential that you must understand the requirements and implications for SEO. The skill of creating website and content briefs as well as using web analytical tools is paramount.
    
As the Web Content Manager you will be responsible for all website content– from developing creative briefs to stock availability, content and copy management and updates, conversion and ATV improvements. You will be working with international markets and e-commerce team to ensure web content is effectively scheduled and localised for SEO, customer and campaign benefit. Managing stakeholder updates to site content – merchandising, store, hotel and spa news, product listing and prices, press quotes, etc to ensure that the websites also serve as effective b2c and b2b marketing tools. Overall maintenance of the site such as carrying out checks on the websites and content, reporting technical problems to IT support. Using web metrics to analyse and report on key site statistics for conversion rates, bounce rates, time spent on site, links followed, etc is essential. It’s also required that you manage the external relationships with the web hosting and online marketing agencies.

This Globally Recognised Beauty Brand takes its digital marketing strategy very seriously so you will be joining a dedicated and experienced marketing team. This role requires you to have worked on a transactional website: retail, FMCG ..so you understand what is required to ensure the site is maintained and analysed for the optimum user experience. Superb benefits are on offer and there is plenty of opportunity to progress.

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